Studebaker Fuel Efficiency

From the Los Angeles Times:

"Look beyond the nostalgia factor in this film produced for Studebaker dealers. Listen to the comments. The Studebaker Lark was, according to this film, intended to give consumers what they wanted: a low-priced, fuel economy car. We know today, of course, that Studebaker failed for many reasons. But these executives were positive they had read the market correctly."

See the full article about Studebakers and fuel efficiency.