Les Schwimley Motors - Sacramento, CA

Another wonderful Studebaker dealer advertisement courtesy of my research friend at Eichler Homes in Sacramento, CA.

This ad is for the 1950 Studebaker Champion! "Millions of people are talking about it."

Mathis Motors Building - Studebaker Dealers

“This building has more emblems in better shape than any other former Studebaker dealership in the country.”

"The building, still in a remarkable state of preservation, was meant to look like a church – a huge open space with a high ceiling, sconces and chandeliers. And on the back wall, high above the sales floor, was one of the Mathis brothers or sons at a desk, ready to sell Studebakers to the “worshippers.”"

"And sell they did. After supervising the construction of the building in 1926-27, the Mathis brothers and their sons won silver trophies for outselling all other dealers in their category (determined by population). By 1953 the dealership had delivered 8,000 units."

Read more about the Mathis Motors Building on NJ.com.

Studebaker Dealers

Below are links and images of a few Studebaker dealers that I found while rummaging through links and leads online. Click on the dealer name to read the full article and see the author / owner website.

- Harvils
- Carl E. Filer
- Smiley's Garage
- Hoffman
- Van Dyke

1963 Studebaker Lark and Avanti Commercial

This one has speed; this one has interior room (for your hat); this one is juuuuust right!

It's criminal that disc brakes weren't standard on all cars starting on the date of their invention.

Studebaker Fuel Efficiency

From the Los Angeles Times:

"Look beyond the nostalgia factor in this film produced for Studebaker dealers. Listen to the comments. The Studebaker Lark was, according to this film, intended to give consumers what they wanted: a low-priced, fuel economy car. We know today, of course, that Studebaker failed for many reasons. But these executives were positive they had read the market correctly."

See the full article about Studebakers and fuel efficiency.

Studebaker Champion - Commercial

A 1950 Studebaker Champion is featured in this early TV commercial.